STARTS ON TBD
DURATION 2 Months (40 hours), 6 hours Per Week (Friday & Saturday)
PROGRAMME FEE TBD
HOW TO ENROL Fill out the 'Get Programme Info' and download the brochure.

Program Overview

This program is designed for senior marketing executives who wants to improve their digital marketing strategies and campaigns using the data, automation, AI, and analytics. The program covers a wide range of topics including digital marketing strategy, search engine optimization SEO, pay-per-click (PPC) advertising, content marketing, social media marketing, marketing data analytics and automation.

Who should Attend?

Chief Marketing Officers (CMOs)

Vice Presidents of Marketing

Directors of Marketing

Marketing Managers

Digital Marketing Managers

Other senior marketing executives with responsibility for digital marketing

Key Takeaways

For Senior Marketing Executives

  • Develop and implement data-driven digital marketing strategies that align with overall business goals.
  • Improve the effectiveness of digital marketing campaigns by using data to understand customer behaviour and identify trends.
  • Learn the latest digital marketing trends and technologies and improve the effectiveness of their digital marketing campaigns
  • Automate repetitive marketing tasks to free up time for more strategic initiatives.
  • Use artificial intelligence to improve customer segmentation, targeting, and personalization.
  • Measure and optimize digital marketing campaigns in real time to maximize ROI.
  • Increased credibility and influence within their organization.
  • Enhanced career prospects and greater job satisfaction.
  • Learn from the best practices of other companies through case studies of successful digital marketing campaigns.

Specifically, senior marketing executives who complete this program will be able to:

  • Develop and execute digital marketing strategies that are aligned with the latest trends and technologies
  • Use data and analytics to improve the performance of their digital marketing campaigns.
  • Automate marketing tasks to save time and improve efficiency.
  • Use AI to personalize customer experiences and drive conversions.
  • Measure and report on the results of their digital marketing campaigns to justify their budgets and investments.

Program Content

Module 1: Digital Marketing Strategy

  • Aligning digital marketing with overall business goals
  • Developing a data-driven digital marketing strategy
  • Identifying and targeting key customer segments
  • Creating and executing effective digital marketing campaigns
  • Measuring and reporting on the results of digital marketing campaigns

  • Understanding how SEO works
  • Optimizing websites for search engines
  • Building backlinks and improving website authority
  • Tracking and analysing SEO performance

  • Understanding how PPC advertising works
  • Creating and managing effective PPC campaigns
  • Targeting keywords and audiences
  • Setting budgets and bids
  • Measuring and optimizing PPC results

  • Creating and distributing high-quality content
  • Promoting content through social media, email marketing, and other channels
  • Measuring and analysing content marketing performance

  • Developing and executing social media marketing strategies
  • Creating and managing social media accounts
  • Creating and sharing engaging content
  • Running social media advertising campaigns
  • Measuring and analysing social media marketing performance

  • Collecting, cleaning, and analysing marketing data
  • Using data to understand customer behaviour and identify trends
  • Measuring the effectiveness of digital marketing campaigns
  • Optimizing digital marketing campaigns based on data insights

  • Understanding the potential of AI in marketing
  • Using AI to improve customer segmentation, targeting, and personalization
  • Automating tasks such as content creation and campaign optimization
  • Measuring and optimizing AI-powered marketing campaigns

  • Understanding the benefits of marketing automation
  • Implementing marketing automation tools and workflows
  • Automating tasks such as email marketing, social media marketing, and lead nurturing
  • Measuring and optimizing marketing automation campaigns

Learning Experience

The Digital Marketing for Senior Marketing Executives Using Data, Automation, AI, and Analytics program is a blended learning program that combines online learning modules with in-person workshops and case studies. This format provides participants with the flexibility and convenience of online learning, as well as the opportunity to learn from experts in the field and network with other senior marketing executives.

The online learning modules cover the core concepts of the program, such as digital marketing strategy, data and analytics, marketing automation, and AI. The in-person workshops provide participants with the opportunity to dive deeper into these topics, learn from experts, and work on real-world case studies.

The case studies are a key component of the program, as they allow participants to apply what they have learned to real-world marketing challenges. The case studies are also a great way for participants to learn from the best practices of other companies.

Overall, the Digital Marketing for Senior Marketing Executives Using Data, Automation, AI, and Analytics program provides participants with the knowledge and skills they need to develop and implement effective digital marketing strategies that leverage data, AI, analytics and automation.

Projects and Assignments

Project 1

Project: Data-Driven Digital Marketing Strategy
Goal: To develop a data-driven digital marketing strategy for a real-world company.
  • Objectives :
    • To identify the company's target audience and understand their needs and wants.
    • To analyze the company's website traffic and social media engagement data.
    • To identify the company's competitors and analyze their digital marketing strategies.
    • To develop a data-driven digital marketing strategy that will help the company achieve its business goals.
  • Requirements :
    • Learners will need to collect and analyze data from a variety of sources, including the company's website analytics, social media analytics, and market research data.
    • Learners will need to use this data to develop a deep understanding of the company's target audience, competitors, and digital marketing landscape.
    • Learners will need to develop a comprehensive digital marketing strategy that includes specific goals, tactics, and metrics.
  • Deliverables:
    • A written report that includes the following sections:
    • Executive summary
    • Situation analysis
    • Target audience analysis
    • Competitive analysis
    • Digital marketing strategy
    • A presentation to the class on the digital marketing strategy

Project 2

Project: AI-Powered Digital Marketing Campaign
Goal: To develop and execute an AI-powered digital marketing campaign for a real-world company.
  • Objectives :
    • To identify the company's target audience and understand their needs and wants.
    • To identify relevant AI-powered marketing tools and technologies
    • To develop and execute an AI-powered digital marketing campaign that will help the company achieve its business goals.
    • To measure and analyze the results of the campaign and make adjustments as needed.
  • Requirements :
    • Learners will need to identify and select relevant AI-powered marketing tools and technologies.
    • Learners will need to develop a deep understanding of how to use these tools and technologies to create and execute effective digital marketing campaigns.
    • Learners will need to develop a comprehensive campaign strategy that includes specific goals, tactics, and metrics.
    • Learners will need to execute the campaign and track and analyze the results.
  • Deliverables:
    • A written report that includes the following sections:
    • Executive summary
    • Campaign strategy
    • AI tools and technologies used
    • Campaign results and analysis
    • A presentation to the class on the campaign

Project 3

Project: Marketing Automation Workflow
Goal: To develop and implement a marketing automation workflow for a real-world company.
  • Objectives :
    • To identify the company's marketing goals and objectives.
    • To identify the company's target audience and their needs at different stages of the buyer journey.
    • To develop a marketing automation workflow that will help the company nurture leads and convert them into customers.
    • To implement the marketing automation workflow and track and analyze the results
  • Requirements :
    • Learners will need to identify and select a marketing automation platform.
    • Learners will need to develop a deep understanding of how to use the marketing automation platform to create and implement effective marketing workflows.
    • Learners will need to develop a comprehensive marketing automation workflow that includes specific goals, triggers, and actions.
    • Learners will need to implement the workflow and track and analyze the results.
  • Deliverables:
    • A written report that includes the following sections:
    • Executive summary
    • Workflow objectives
    • Target audience
    • Workflow design
    • Workflow results and analysis
    • A presentation to the class on the workflow

Our Faculty

Dr. Shubham Saxena
PhD (Social Media Marketing), UGC NET (Management), Masters in Management Studies (Marketing)
Dr. Shubham Saxena is an expert faculty in marketing, specialized in digital marketing and analytics. He has wide experience in training professionals, executives and entrepreneurs across India. He is currently serving as digital marketing consultant to companies in media sector and his research interests are in the area of marketing applications of AI, Virtual reality, data analytics and IOT.
He has total 13 years of experience in training professionals, including 2 Years Corporate Training Experience.
Read More

Dr. Shubham Saxena is an expert faculty in marketing, specialized in digital marketing and analytics. He has wide experience in training professionals, executives and entrepreneurs across India. He is currently serving as digital marketing consultant to companies in media sector and his research interests are in the area of marketing applications of AI, Virtual reality, data analytics and IOT.

He has total 13 years of experience in training professionals, including 2 Years Corporate Training Experience.

Certificate

Upon successful completion of the program, you will earn a certificate of completion from the International School of Business & Media.

In Collaboration with
Black Orange Talent Executive is a global EdTech mentoring, career counselling services company helping Individuals, Corporate Executives & Universities/Institutions to stay relevant in the ever-changing world. It functions under the corporate identity 'Black Orange Talent Executive,' a subsidiary of Black Orange Talent Pvt. Ltd., a company duly registered in India.